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Sales & Marketing

Amplifying Success with SE Labs

In the fast-paced realm of cyber security, Sales and Marketing professionals play a critical role in driving brand visibility and product success.

We recognise the pivotal impact that positive test results and prestigious awards can have on your efforts. Our mission is to provide your cyber security company with the leverage needed to build trust in a competitive market.

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Challenge

Building Trust and Driving Sales

 

Sales and Marketing professionals often grapple with the challenge of selling cyber security solutions and gaining trust in a market flooded with products. Breaking through scepticism and establishing credibility for a new product or improving the sales trajectory of an existing one can be an uphill battle.

Solution

SE Labs as Your Catalyst for Success

 

We offer a compelling solution to your sales and marketing challenges. Our testing methodologies are transparent, impartial, and respected in the industry. Positive test results are earned through genuine product excellence; they cannot be bought or influenced. When your cyber security product excels in our tests, it becomes a powerful marketing asset, showcasing its capabilities and resilience against real-world threats.

About us

Advancing cyber security products through rigorous assessment

We are dedicated to advancing cyber security through meticulous assessment of products and services engineered to detect and thwart cyber attacks. Our testing encompasses a diverse array of solutions, spanning endpoint software, network appliances, and cloud services. Renowned for our technically precise and relevant evaluations, we conduct tests with unwavering integrity.

 

 

We offer both private testing services and publish public reports, continuously pioneering innovative approaches. We lead the industry with next-generation testing methodologies, utilising a comprehensive, full-stack approach bolstered by meticulous threat intelligence. Our world-class testing capabilities enable us to assess endpoint, appliance, and cloud-based products and services for targeted attack detection, protection, and response.

Test Cases

SE Labs tests products designed to protect endpoints, networks and mobile services. These test cases illustrate how our lab work can help vendors sell their products more effectively, and aid buyers in making the best informed choices.

Endpoint Upgrade

Client: Natural Resources
Problem: Considering upgrade of endpoint protection
Outcome: Saved significant money and simplified the security stack

Context:
The business was conflicted with choices of established but costly and clunky endpoint security solutions vs. an exciting new ‘AI’-powered solution. Microsoft’s own Windows-based solution was also considered a possible alternative.

Its existing multiple solutions were hard to manage. One in particular would cause headaches for the IT support department. The other was very well-established and considered a ‘safe’ but costly choice.

An aggressive new security company proposed its exciting machine learning product. It claimed this would be a more effective and more easily managed alternative to the existing product combination.

The client also considered switching to endpoint protection provided by Microsoft for less cost and centralised management.

SE Labs ran a private, independent test that compared the security efficacy of the well-established product with the new ‘next-generation’ and Microsoft alternatives. This test included targeted attacks designed to evade endpoint protection.

CEO Simon Edwards presented the results to the technical Board, provided further advice and answered questions. This contextual analysis provided greater value than simply sharing raw test result.

Security Policy Check

Client: Business Consultancy
Problem: Assessing existing security stack
Outcome: Reassurance that existing products and policies were adequate

Context:
The business had built a standard set of security tools and policies that it wanted to test against a particular approach to attack.

SE Labs ran a private, independent test using a full range of techniques used for this type of attack. Test systems were laptops provided by the client, configured exactly as for a regular user within the company.

The results proved that the combination of security products and their configuration mitigated the risk of the attack types in question.

Network Detection

Client: Retail Bank
Problem: Considering exchange of network protection
Outcome: Saved significant money, human resources and simplified the security stack

Context:
The business was considering supplementing its Network Detection and Response (NDR) product.

Its existing solution required extensive work from the security operations team to detect and manage threats. The client sought a more manageable solution that might include the original product.

SE Labs ran a private, independent test that compared the security efficacy of the existing product with a number of alternatives requested by the client. This test included targeted attacks designed to evade network detection.

The results were so damning that the existing product was removed from the production network and the client demanded a refund from the security company.

Linux Anti-Virus Online

Client: Retail Bank
Problem: Complying with regulations
Outcome: Assurance of compliance

Context:
The business was building a Linux-based online infrastructure that required ‘anti-virus’ in order to comply with regulations.

SE Labs identified a number of possible solutions, at different cost levels, and ran a private, independent test that compared the security efficacy of the competing solutions using relevant threats.

The client was assured that their eventual choice of solution not only complied with regulations but was competent and the best value for money.

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